Comcast’s split could make or break Peacock

NBCUniversal executives are about to find out whether Peacock will sink or swim in the streaming industry. Now that Comcast is planning to split NBCUniversal, Peacock, and Sky from its broadband and wireless businesses, Peacock will be forced to stand on its own - without the backing of a combined company that pulled in more than $123 billion last year.

In the years following its launch in 2020, Peacock was treated as an accessory to an Xfinity subscription. But once Xfinity stopped offering it as a perk and axed its free membership tier in 2023, it was a sign that Comcast believed Peacock had something worth paying for. But even with exclu …

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